Lambda Business Partners (LBP) provides a comprehensive range of capabilities around the globe, including Strategy, Mergers and Acquisitions, Marketing and Sales, and Strategy Activation.
- Strategy Lambda Business Partners’ core capabilities include corporate strategy, business unit strategy, shareholder value management and financial strategy, organizational strategy, the strategic planning process, sustainability strategy, innovation support, and regulatory and policy planning. LBP addresses the critical questions facing senior executives and develops blueprints for growth and increased shareholder value. We apply demonstrated insight and expertise to achieve an organization’s business goals, whether that involves realigning overarching corporate strategy, or identifying how individual business units can make the greatest possible contribution to the entire organization. Our understanding of market trends and drivers, along with deep industry expertise and analytical firepower, enables us to develop actionable strategies that create measurable long-term value for organizations. We also work with senior executives to establish a framework for sustained innovation and growth. This can be anything from an incremental product enhancement to capitalize on a market opportunity or a seismic shift in a company’s direction and focus.
- Marketing and Sales Lambda Business Partners’ marketing and sales capabilities include brand strategy, customer relationship management, sales optimization, channel strategies, pricing, customer segmentation, new product development, product portfolio optimization and marketing strategy. Our experts have deep expertise in developing comprehensive customer and market insights to identify new opportunities for our clients. We help companies plan and implement successful strategic marketing programs that are on-target and resonate with their audiences. Our goal is to provide clients with deeper insight into their customers’ needs across multiple demographic segments. LBP then works with them to develop innovative marketing campaigns that yield a high return on investments.
- Strategy Activation Lambda Business Partners’ approach for strategic activation is distinctive and is characterized by simultaneous work across four key dimensions: defining the strategic plan, securing value delivery, building organizational capabilities and generating commitment to change. Successful strategy requires an integrated set of choices and strong commitment to change across all levels of the organization. We help our clients make these strategic choices throughout the ‘Strategy Cascade’ (Goals, Portfolio Priorities, Business Model, Organization and Action). Our Strategy Activation work covers all or part of the cascade, depending on our clients’ ingoing situation. In all cases, we work with our clients to co-create the right solutions for them and help them achieve their strategic ambitions.